How to Use

Process

Using MTest is easy. Review the suite of services and pick one that best suits your needs and budget. Create the materials that you want to run and submit them. We will then confirm your materials and the pricing. Next you provide payment and any corrections per our suggestions. Lastly, MTest goes into action and surveys your product with either a Consultant or a group of consumers, delivering the report.

Please note that to keep prices down, reports are returned in Japanese (which you can run through Google Translate or similar). However, you can also request professional translation – please see the Prices.

 

How Long?

Digital Assets:

  • Generally we allow Consultants 10 working days to respond to surveys following your payment. If you have a rush request, please let us know.
  • For Consumers, results will become available approximately 5-8 working days after your payment is received.
  • If you have requested professional translation, please allow an extra day per 1,000 words.

Physical Assets:

  • Consultants handling physical goods will deliver your survey within 10 working days of receiving the physical product from you.
  • Consumer panelists will submit responses over a period of time, the duration of which depends on the number of panelists and whether you are making a one-stage or two-stage offer.
    • 100 panelists, 1-stage – 2-4 weeks for 30% of surveys, 4-8 weeks for 60% of surveys (typical minimum is 50% response*)
    • 100 panelists, 2-stage – 2-4 weeks after 1st stage for 30% of surveys, then, after 2nd stage, 2-4 weeks for 80% of surveys (typical minimum is 60% response* )
    • 1,000 panelists, 1-stage – 2-4 weeks for 30% of surveys, 4-8 weeks for 50% of surveys (typical minimum is 40% response*)
    • 1,000 panelists, 2-stage – 2-4 weeks after 1st stage for 30% of surveys, then, after 2nd stage, 2-4 weeks for 50% of surveys (typical minimum is 40% response*)

*Note: Typical minimum response rates assume there are no product defects/problems.

How Do We Deliver?

We deliver all results by email. Additional services that are paid for separately from the standard MTest service menu may also be delivered by conference call(s).